Privacy Policy

Western Range Trade Co. LLC (“Western Range,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit westernrangetrade.com, submit an inquiry, request a product quotation, communicate with us, or use our sourcing, supply-chain, advertising, warehousing, fulfillment, or related services.

1. Personal Information We Collect

We may collect the following categories of personal information.

Information You Provide

When you submit an inquiry, request a quotation, communicate with us, or engage our services, we may collect:

• First and last name.
• Email address.
• Telephone number.
• Company name and business contact information.
• Product or product-category information.
• Estimated order quantities.
• Business type and intended sales channels.
• The country or market in which you sell or plan to sell.
• Delivery city and country.
• Product specifications, packaging requirements, shipping instructions, and other information included in your message.
• Transaction, billing, payment, and commercial information when you become a customer.
• Communications and records relating to quotations, orders, services, and customer support.

Please do not submit Social Security numbers, government identification numbers, financial-account passwords, protected health information, or other unnecessary sensitive personal information through the website inquiry form.

Information Collected Automatically

When you visit the website, we and our service providers may automatically collect:

• IP address.
• Browser and device information.
• Operating system.
• Referring website.
• Pages viewed and links selected.
• Dates, times, and approximate location information.
• Information collected through cookies and similar technologies.

Referral and Campaign Information

When you visit our website or submit an inquiry, we may collect information about how you reached our website or a particular page. This may include the referring website or page, the page through which you entered our website, and campaign or referral information associated with your visit, such as campaign source, medium, campaign name, content, or search-term information.

If you submit an inquiry or other form, we may associate this information with the information you provide to us through that form.

We use referral and campaign information to identify the source of inquiries, understand how visitors find and use our website, evaluate the effectiveness of our marketing and outreach, and improve our website, services, and customer outreach.

2. How We Use Personal Information

We may use personal information to:

• Respond to inquiries and product-quotation requests.
• Research products and evaluate sourcing opportunities.
• Identify and coordinate with appropriate manufacturers and service providers.
• Prepare pricing and landed-cost quotations.
• Manage product specifications, samples, production, quality control, packaging, labeling, shipping, warehousing, and fulfillment.
• Provide listing, creative, launch-planning, marketplace, and advertising services.
• Process transactions and maintain business records.
• Communicate about quotations, orders, services, and customer support.
• Operate, secure, maintain, and improve the website and our services.
• Detect fraud, misuse, security incidents, and other unlawful activity.
• Enforce our agreements and protect our legal rights.
• Comply with applicable laws, regulations, court orders, and legal process.

We may also use information for another purpose disclosed when the information is collected or with your authorization.

3. Cookies and Similar Technologies

The website and its service providers may use cookies, pixels, tags, and similar technologies for website operation, security, analytics, performance measurement, and advertising.

Your browser may allow you to block or delete cookies. Blocking certain cookies may affect website functionality.

Some browsers transmit “Do Not Track” signals. Because no uniform industry standard currently governs those signals, the website may not respond to traditional Do Not Track settings.

Where required by applicable law, we will process recognized universal opt-out preference signals, such as Global Privacy Control, as requests to opt out of covered selling, sharing, or targeted advertising.

Google Analytics

We use Google Analytics to understand how visitors use our website and to measure website traffic and performance. Google Analytics may use cookies and similar technologies and may receive information such as the page URL, IP address, device and browser information, approximate location, and information about interactions with the website. Google explains how it uses information from websites and apps that use its services here: https://policies.google.com/technologies/partner-sites

4. How We Disclose Personal Information

We may disclose personal information to the following recipients for legitimate business purposes:

Service Providers

We may provide information to companies that perform services on our behalf, including website hosting, customer-relationship management, communications, email delivery, information technology, security, analytics, advertising, payment processing, cloud storage, accounting, and professional services.

Manufacturers and Supply-Chain Providers

When reasonably necessary to evaluate, quote, manufacture, inspect, package, label, ship, warehouse, or fulfill a product order, we may provide relevant business and order information to manufacturers, quality-control personnel, freight forwarders, customs providers, warehouses, fulfillment providers, carriers, and other supply-chain participants.

We limit these disclosures to information reasonably necessary to perform the applicable service.

Professional Advisers

We may disclose information to attorneys, accountants, insurers, auditors, consultants, and other professional advisers.

Legal and Safety Purposes

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law or legal process.
• Respond to a valid governmental request.
• Investigate fraud, security incidents, or unlawful conduct.
• Protect the rights, property, or safety of Western Range, its customers, or others.
• Establish, exercise, or defend legal claims.

Business Transactions

Information may be disclosed as part of a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction, subject to appropriate confidentiality protections where applicable.

5. Selling, Sharing, and Targeted Advertising

Western Range does not sell personal information in exchange for money.

Certain disclosures involving analytics or advertising providers may be legally classified as a “sale,” “sharing,” or processing for targeted advertising under some state privacy laws, even when no money is exchanged.

Where applicable law gives you the right to opt out of these activities, you may submit a request using the contact information below. If the deployed website uses technology legally classified as selling, sharing, or targeted advertising, Western Range will also provide any website-based opt-out method required by applicable law.

Western Range does not knowingly sell or share the personal information of individuals under 16 years of age.

6. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, responding to inquiries, managing quotations and orders, maintaining business and transaction records, resolving disputes, enforcing agreements, and satisfying legal, tax, accounting, insurance, and compliance obligations.

Retention periods depend on the nature of the information, the reason it was collected, the relationship between Western Range and the individual or business, and applicable legal requirements. Information that is no longer reasonably required will be deleted, deidentified, or securely disposed of when practicable.

7. Data Security

Western Range uses reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No website, transmission method, or storage system is completely secure. Accordingly, we cannot guarantee absolute security.

8. International Processing

Western Range operates in the United States and works with personnel, manufacturers, and service providers in Asia and other locations.

Personal information may be accessed, processed, or stored outside your state, province, or country. The privacy and data-protection laws in those locations may differ from the laws where you reside.

When reasonably necessary, we use contractual, administrative, and technical measures designed to protect personal information disclosed across borders. We do not claim participation in any particular international privacy certification or transfer framework unless Western Range has formally adopted and maintains that framework.

9. Privacy Rights

Depending on where you reside and whether the applicable privacy law covers Western Range or the relevant processing, you may have the right to:

• Request confirmation that we process your personal information.
• Request access to personal information we maintain about you.
• Request correction of inaccurate personal information.
• Request deletion of personal information, subject to legal exceptions.
• Request a portable copy of certain information.
• Opt out of covered selling, sharing, or targeted advertising.
• Limit certain uses or disclosures of sensitive personal information.
• Appeal a decision concerning a privacy request.
• Receive equal service and pricing without unlawful discrimination for exercising a privacy right.

These rights are not absolute. We may deny or limit a request when permitted by law, including when we cannot reasonably verify the requester’s identity or authority.

10. Submitting a Privacy Request

To submit a privacy request, email sales@westernrangetrade.com or write to the mailing address listed below.

Your request should provide sufficient information for us to understand, evaluate, and respond to it. We may request additional information to verify your identity and protect personal information against unauthorized disclosure.

You may use an authorized agent where permitted by law. We may require evidence of the agent’s authority and may need to verify your identity directly.

We will respond within the period required by applicable law.

11. California Privacy Notice

This section applies only when the California Consumer Privacy Act, as amended, covers Western Range or the relevant processing.

During the preceding 12 months, Western Range may have collected the categories of personal information described in Section 1, including:

• Identifiers.
• Customer-record information.
• Commercial information.
• Internet or electronic-network activity.
• Approximate geolocation information.
• Professional or employment-related information supplied in a business inquiry.
• Inferences drawn from the preceding information when used to understand business interests or service needs.

We collect this information from individuals, customers, website visitors, business representatives, communications, transactions, and service providers.

We use and disclose this information for the business and commercial purposes described in this Privacy Policy. The recipients to whom information may be disclosed are identified in Section 4.

Western Range does not use or disclose sensitive personal information for purposes that require a right to limit under California law unless otherwise disclosed at or before collection.

California residents may exercise applicable rights by following Section 10. If Western Range engages in activity legally classified as selling or sharing, California residents may also use any “Your Privacy Choices” mechanism made available on the website.

12. Residents of Other U.S. States

Residents of Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, and other states may have privacy rights under applicable state law.

Those rights apply only when the law covers Western Range and the relevant processing. Requests may be submitted as described in Section 10.

If applicable law provides a right to appeal our decision, an appeal may be submitted to sales@westernrangetrade.com with the subject line “Privacy Request Appeal.”

13. Children’s Privacy

The website and Western Range’s services are intended for businesses and adults. They are not directed to children under 13 years of age.

We do not knowingly collect personal information from children under 13 through the website. If we learn that such information has been collected, we will take reasonable steps to delete it.

14. Third-Party Websites

The website may contain links to websites or services operated by third parties. Western Range does not control and is not responsible for the privacy, security, or content practices of those third parties. Review their privacy notices before providing them with personal information.

15. Email and Telephone Communications

By submitting an inquiry, you authorize Western Range to contact you regarding that inquiry, requested quotation, order, or business relationship using the contact information you provide.

This authorization does not constitute consent to receive automated promotional text messages where separate consent is legally required.

Marketing emails will include an available unsubscribe method when required by law. Transactional, order-related, and service-related communications may continue when reasonably necessary.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, services, technology, or legal obligations.

The revised version will be posted on this page with an updated effective date. If a change materially affects how previously collected personal information will be used, we will provide any additional notice or obtain any consent required by applicable law.

17. Contact Us

Questions, requests, or concerns regarding this Privacy Policy or Western Range’s privacy practices may be directed to:

Western Range Trade Co. LLC
30 N Gould Street, Suite N
Sheridan, WY 82801
United States
Email: sales@westernrangetrade.com